Due to the new health regulations, the business community has been forced to reinvent itself in order to develop meetings, seminars, and other training cycles adapted to the new reality. After more than a year of confinement, the gradual return to a semblance of normal life requires considerable adjustments to rebuild a social and physical link while respecting safety distances. Hence, a new phenomenon was born: the phygital.
Phygital: The Merger of the Physical and Digital Worlds
If the 100% digital has been a real success during the lockdown, it is now time to think of new types of events that combine physical and digital elements to provide an even more engaging and memorable experience.
Conferences, seminars, festivals, meetings, and trainings may all be converted to phygital codes in order to ensure the safety of participants in front of the Covid-19 while still reaping the benefits that actual gatherings can provide.
Joe Panepinto, Jack Morton Worldwide’s Executive Vice President and Chief Strategy Officer, outlines the main guidelines around 3 key words:
– Refocus: whether it’s on the audience or the objectives, phygital allows you to virtually welcome new targets that, until now, were geographically constrained.
– Re-imagine: every event is about providing its attendees with an experience. The introduction of digital technology into the corporate sector is one of the finest ways to reimagine this experience, such as by making it a long-term experience.
– Re-align: As work techniques change, this is a chance to assess your production team’s capabilities in order to adapt to the numerous adjustments.
The Key Principles of the Hybrid Meeting
Unlike the Zoom or Teams meetings we’re used to, you’ll need to provide a truly suitable atmosphere as well as compelling material for your audience.
The main element in the development of hybrid meetings is undoubtedly the access and stability of the internet network you will use as well as a reliable platform to stream the event.
Beware also, if the rental and the layout of the space can be the subject of budgetary savings, the equipment, whether it is the cameras, the wifi or even the competent technical staff requires a certain investment.
In addition to the technological restrictions already mentioned, several additional factors must be addressed, including the duration and structure of the meeting, as well as the breaks.
As you can see, the hybrid event reflects changes in how we work and interact. The era of confinement that imposed the 100% digital is over, and the desire to meet and share is pushing the entire business world to be creative and innovative in order to put the human element at the centre of the meetings while continuing to respect the health regulations in force.
Nuage B: the perfect venues for your hybrid meetings
Choosing a space at Nuage B, you are guaranteed to respect current sanitary measures, not to mention that our private rooms are equipped with a stable and efficient WIFI connection so that you can stream or conduct conferences in total privacy! Furthermore, the computer equipment is simple to operate, reducing possible computer restrictions.
With a capacity of up to 20 people, our private rooms will enable you to effectively arrange all of your physical or hybrid activities! For more information on our private room rental packages, contact us now!
