The success of coworking is based on the economic situation and the creation of new business models. The digitalization of the labour market and new technologies have helped to create new professions, while workers have a greater need for flexibility. Thus, coworking appears as an obvious solution!
At a time when coworking has only just made itself known on the job market, it is already facing a need for renewal and reinvention…
COWORKING, A PRACTICE THAT IS NOT SO NEW.
Very popular between the late 2000s and early 2010, the first coworking space was created in 2005 in Sans Francisco by Brad Neuberg who launched a hat factory in a work/live loft. He basically provides a casual work environment to independent and mobile workers.
Since that time, coworking has become an international phenomenon that has profoundly changed the way the office real estate market operates. It was also an absolute necessity, given the number of unused workspaces, empty office buildings and the construction crisis. Coworking has thus provided interesting alternatives, not only for building owners, who see their vacant spaces being used, but also for entrepreneurs.
Now that the coworking market seems to have reached a certain maturity, it is not insignificant to see the diversification of the offer. New spaces are appearing, always more design-oriented, focused on community-building or taking place in unusual or even atypical places. As a result, with its new practices and growing demand, coworking space now needs to reinvent itself to adapt to the Canadian or even global market.
THE NEW USES OF COWORKING
1. Office space for startups
Some companies that can no longer expand their work team due to lack of space or even financial means, make the choice to relocate their team, partially or entirely, in a coworking space. This allows them to host other structures under development, federate a network of professionals, with a view to pooling skills and generating additional income.
2. Cohoming
More and more freelancers, contractors and teleworkers are working from home. Preventing superfluous expenses, reducing noise pollution, adopting greater flexibility… the advantages are numerous.
A new form of work, very hybrid, has recently been born: cohoming, in other words, coworking from home. It is thus possible to go and work at a cohomber’s home, or in the opposite, to receive cohomers at home. This is ideal for forging a network and federating different skills in one space. This form of work is much more adapted to one-person structures and teleworkers, though.
3. Corpoworking or Flex Office
Large companies and groups also wanted to take advantage of this coworking trend. While some prefer to use the available space by assigning part of their workforce to it, other companies are hosting smaller structures to expand their activities.
Whatever use you want to make of it, the coworking space is certainly a trend that is here to stay. To find out how coworking can help you work better, contact Nuage B, the coworking specialist. Nuage B’s collaborative space offers you a dynamic, interactive and motivating work space right in the heart of a trendy Montreal neighborhood. Contact us now!
